CLIENT INDUSTRY: Membership-based Beauty Video Tutorials
CLIENT REQUEST: Restrict access to video tutorials based on the membership permissions
DEFINED BUSINESS GOAL: Build custom billing cycles for memberships
Beautycoach.com is an online platform intended to educate make-up artists & stylists and answer beauty-related questions. It mainly consists of video content available via paid memberships but is also joined with an online magazine section that contains written content.
Our process & implementation
Initially, the links to videos were embedded with Vimeo PRO and were available for view only on the website itself. However, the new members could watch the entire content that was released before they purchased a subscription. So, in this case, our purpose was to rethink the membership system and come with a workaround.
We have managed to customize the WooCommerce Memberships plugin by implementing two types of subscriptions:
→ a subscription that hides the videos released before the membership was purchased
→ a subscription that allows access to past and future videos
For the second type of subscription, we have set up a custom pricing: first payment includes a fixed price ($350) and after 180 days a recurring monthly payment is triggered ($55 per month).
Also, as per our client’s request, we have customized the Episode listing page. This implied that the episode listing should have a short description of each episode. Also, each episode has a link that redirects to an episode description & preview page with the option to purchase a membership.view website