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Case Study

Breeze by Cloudways

Plugin Development and Maintenance for Improved Stability, User Experience, and Market Positioning

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Case Study

Client industry:

Web Hosting

Annual revenue:

$20M+

Project/Billing Type:

Monthly WordPress Development Retainer

Client website:

cloudways.com

Company Size:

SMB

Project Timeline:

Ongoing

Overview

Breeze is a WordPress caching plugin developed and owned by Cloudways (now DigitalOcean), a leading web hosting provider known for its commitment to delivering top-notch services across various industries, including healthcare, IT, fashion, entertainment, and media.

The primary objective of this project was to enhance the Breeze plugin by improving its stability, optimizing its performance, and ensuring compatibility with a wide range of popular WordPress plugins, thereby increasing its popularity and user satisfaction.

Challenges

  • Plugin Stability
  • User Interface and Experience
  • Compatibility with PHP 7.x and Other Plugins
  • Market Competitiveness

Results & Benefits

  • Improved Stability
  • Increased User Adoption
  • High User Satisfaction
  • Enhanced Compatibility
  • Optimized Performance

Our approach

Our team acted as an extension of the Cloudways development team, following a systematic 7 Step Process for Monthly WordPress Retainer. Key actions included:

Ongoing Maintenance and Support – We prioritized fixing existing issues and providing timely support to ensure the plugin’s stability and reliability.

UI/UX Enhancements – Based on feedback from the Cloudways team, we made several improvements to the user interface and experience, making the plugin easier to use and configure.

Compatibility Improvements – A major focus was on ensuring compatibility with PHP 7.x and other popular WordPress plugins, including Elementor, WooCommerce, WPML, and more. This involved extensive testing on various servers and WordPress environments to minimize conflicts.

Regular Updates – We implemented 6 major updates over the last year, continuously improving the plugin’s functionality and user experience.

Conclusions

The collaboration with Cloudways on the Breeze plugin has been highly successful, resulting in a more stable, user-friendly, and widely adopted product.

The improvements made to the plugin have not only enhanced its performance but also increased its popularity among WordPress users, as evidenced by the growing number of active installations and high user satisfaction ratings.

Breeze by Cloudways now stands as a top choice for WordPress users seeking a lightweight, efficient, and easy-to-use caching plugin.