Case Study
CCGHUB.GG
End-to-end Custom Website Design to redefine Collectible Card Games user experience
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Case Study
Client industry:
Gaming
Annual revenue:
< $5M
Project/Billing Type:
Fixed-Price Project
Client website:
ccghub.com
Company Size:
Startup
Project Timeline:
6 Months
Overview
This case study explores the project undertaken to design, develop and optimize ccghub.com into a custom, robust and user-friendly platform for CCG enthusiasts.
The focus was on improving the site’s functionalities, navigation, and usability for both casual visitors and content creators, in comparison with their competitors such as Hearthstone (from Blizzard), TCGPlayer or Legends of Runeterra.
Challenges
- Integration of a deck builder feature accessible to different user roles.
- Enhancing user engagement through improved save and share functionalities.
- Designing a cohesive user interface that supports a rich variety of content, including articles, videos, and guides.
- Implementing a scalable and maintainable backend structure.
- Ensuring cost-effective server and hosting management.
Results & Benefits
- Successful implementation of a user-friendly deck builder, improving user engagement.
- Streamlined registration process allowing varied levels of access and interaction.
- Increased user retention metrics due to improved UI/UX design.
- Reduced hosting costs while maintaining high performance and availability.
Our approach
Our development of ccghub.com followed a user-focused approach, ensuring every design and feature aligned with the needs of the CCG community. We worked closely with stakeholders, including Slater, and gathered input from potential users to shape key features like the deck builder and customization options for games such as Marvel Snap and Legends of Runeterra.
The platform was built in iterative phases, beginning with the deck builder, allowing for consistent feedback and alignment with user expectations. We used advanced HTML, CSS, and JavaScript to create a responsive, dynamic design. Custom post types and fields were implemented to manage content like card decks and game guides efficiently.
For resource management, we utilized Gridpane for cost-effective hosting and integrated a balance of premium and free plugins to optimize functionality. Throughout the process, we maintained continuous communication with the ccghub team, following an agile development method to prioritize tasks and ensure critical features were promptly delivered.
Gallery
Conclusions
The website design and development of ccghub.com resulted in a robust platform that better serves the CCG community, accommodating both free and premium user interactions.
Through strategic feature implementation and design enhancements, ccghub.com strengthened its position as a leading resource in the CCG industry.
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