Faster websites, lighter footprint
Performance that doesn’t cost the Earth
We believe great websites should be fast, useful, and light on resources.
We’re not going to claim we’ve solved climate change with WordPress. But we are committed to building websites that perform better while using less energy – because what’s good for the planet often turns out to be good for your business too.
We’re early in our sustainability journey, but we’ve already built lean, fast websites into our core process. Every optimization that cuts loading time also reduces server strain and energy consumption. It’s a win-win that makes financial sense.
Do you want a sustainable website that’s good for your business?
Energy You Can Picture
The Cost of a Click, Explained
123%
Risk of clients leaving the website in the first 5 seconds
$74,000/month
of burned money if CPC is $2
250 hrs/month
of collected wasted time
Example impact: 100k visits/month, median-size page ≈ ~200 kWh/yr wasted
0.36 g
Global average CO₂e
per pageview
617
pizzas baked
41143
espresso shots
Scope used: 100k views/month → ≈ 432 kg CO₂e / 1,234 kWh per year
1.3%
Global electricity used by data centers, paid by you
108 million homes
powered for one year
34 trillion
smartphone charges
Assuming ~29,000 TWh global electricity/yr
Is your site’s speed aligned with its environmental impact?
What We Do Today
Here’s how we’re already building more efficient websites:
- Performance-first builds with lean themes, fewer dependencies, and minimal JavaScript – pages load quickly and use less energy while delivering better user experiences.
- Smarter images using modern formats (AVIF/WEBP), responsive sizing, and compression – cut page weight without losing quality, saving bandwidth costs.
- Caching & CDNs with server-side caching and regional routing – lower transfer costs and energy per request while giving users instant responses.
- Accessible, uncluttered UX with clear journeys and fewer blockers – reduce bounces and resource-heavy re-loads for better conversions and efficiency.
- Thoughtful hosting guidance helping you pick efficient infrastructure and greener options when available – match your values with your performance needs.
- Build budgets & CI checks tracking page weight and request counts in the pipeline – prevent regressions and keep your site lean automatically.
- Ongoing monitoring with Core Web Vitals and lightweight analytics – focus on what truly matters without adding unnecessary tracking scripts.
What We’re Improving Next
Sustainability is an ongoing process. Here’s what we’re working on:
- Sustainability checklist in QA. Add explicit checks for weight, requests, and media policies.
- Tighter JS targets. Fewer client-side scripts and more server-rendered or deferred logic.
- Carbon-aware media. Clear guidance for video, animations, and high-impact assets.
- Greener hosting options. Optional recommendations and migration support, when it fits your needs.
- Periodic audits. Page-weight reviews with before/after reports to show progress over time.
Let’s make your site faster, leaner, and lower-carbon —
Sustainable Websites Are Good for Business
Sustainable web practices aren’t just about doing good—they deliver measurable business value:
- Faster equals better results. Speed supports SEO rankings, higher conversion rates, and improved mobile usability -especially on slower networks where many of your customers browse.
- Lower operating costs over time. Lighter pages mean less bandwidth usage and more efficient infrastructure, reducing your hosting and data transfer expenses.
- Future-proof foundations. A lean stack scales more gracefully as traffic and features grow, protecting you against bloated frameworks and rising operational costs.
Measurement & Transparency
We avoid unverified CO₂ claims and focus on tangible, business-ready metrics using reputable estimation tools when requested.
- What we measure by default: Page weight, number of requests, and Core Web Vitals like Largest Contentful Paint (LCP) and Interaction to Next Paint (INP).
- What we can estimate on request: Relative carbon impact using well-known tools and methodologies, always with clear explanations of how estimates were calculated.
- How we communicate: We publish improvements – not promises – and keep language clear and realistic. Real sustainability means measuring progress, not just talking about it.
