For any business, losing customers can really hurt your bottom line. That’s why smart companies know customer retention is just as important as acquisition. In fact, according to Neil Patel, “Acquiring a new customer can cost up to 7 times more than selling to an existing customer.” As a business owner or marketing decision-maker, you […]
Building a distinctive brand identity is crucial for any business wanting to stand out these days. Consumers are becoming more discerning and educated, seeking brands with compatible values and the ability to deliver real value. Fortunately, customizing your WordPress website is one of the best ways to establish and reinforce your brand identity online. We […]
Making mistakes when you create a WordPress website is almost inevitable. While some of these mistakes can be easily fixed, others can be very costly and put your business in danger if they are not addressed. Here is a list of the top most common mistakes that may occur when developing a WordPress website. Not […]
WordPress security is a crucial topic to consider for every website owner. According to PatchStach, a cybersecurity company focused on the WordPress environment, “Google quarantines around 10,000 suspicious websites every day and puts them on a ‘Google blacklist.’” According to WPScan, a security scanning company that maintains a database of WordPress vulnerabilities, it identified 6,047 unique vulnerabilities […]
During some recent discussions with a fellow entrepreneur, the topic somehow turned to TV shows that we both enjoy, and one show that was brought up was MythBusters. There’s nothing like watching a team led by two likable guys use science to debunk some common myths that everybody has heard about. However, that made me think: […]
A few years ago, I had a friend who was facing a pretty common business dilemma — she wanted a website for her business, but she didn’t have any programming skills. Knowing my background in web development, she came to me for some advice. That’s when I suggested that she try her hand at building […]
What does a business need in order to gain success? To be honest, it needs many things — a capable leader, a well-developed business plan, clear goals, and, most importantly, a great team. Although teamwork has many proven benefits, some still believe that all a business needs is a dedicated and hard-working leader who oversees […]
In today’s world, having a business and no website is like trying to drive a car with no engine. Sure, you can reach your destination if you get out and push your car, but wouldn’t it be a lot easier if you just had the engine in the first place? We can say the same […]
Working in a field for a long time will not only make you more knowledgeable but will also make you more experienced, and with the right amount of experience, you’ll start noticing specific patterns whenever you have to deal with clients. When it comes to websites, many things can and will go wrong if you’re […]
If your business is growing, then congratulations! You’re definitely doing one thing (or a lot of things) right. But a growing business brings forth a surge of new website visitors, and this generally means that you need a dependable development team by your side. Now, you might be stuck in one of two situations: You […]
Coming up with a good website specification is not easy. It’s something that needs a lot of attention, research, and consideration. A good website specification will bring everybody on the same page. The client will know what to expect, and the developers will know what to code. The testers will know what to check, and […]