If you’re exploring premium themes for your next WordPress project, chances are you’ve already heard of WordPress Divi. It’s one of the most popular themes in the WordPress ecosystem — known for its visual builder, flexibility, and ease of use for non-developers.
In this article, we’ll walk through the story behind WordPress Divi, explore its user base and top features, highlight what real users say, and share WPRiders’ expert take on why Divi is a strong choice — and who to call when you want your next website built with it.
The History of WordPress Divi
WordPress Divi was introduced by Elegant Themes in 2013, and it quickly became one of the most widely adopted multipurpose themes on the market. At a time when many themes relied heavily on shortcodes and rigid layouts, Divi broke new ground with its integrated visual builder.
Over the years, Divi evolved from a flexible theme into a full website-building platform. Regular updates have kept it competitive, especially with performance improvements, global design features, WooCommerce integration, and a full theme-building system that now rivals top site builders like Elementor.
Divi is not just a theme — it’s a powerful foundation for building anything from simple landing pages to complex marketing websites and eCommerce stores.

The WordPress Divi User Base
The appeal of WordPress Divi spans industries and skill levels. With more than 800,000 users worldwide, its reach is massive and diverse.
Here’s who’s using Divi:
- Freelancers and agencies building multiple client websites
- Marketing teams that want real-time editing and control
- E-commerce businesses using Divi with WooCommerce
- Educators, nonprofits, and consultants who need scalable, easy-to-manage sites
The theme is particularly popular with users who want a balance of creative freedom and low code dependency.
Highlights of the WordPress Divi Theme
What makes WordPress Divi so appealing? Here are the key features that continue to attract both designers and developers:
Visual Builder
Divi’s front-end visual editor lets users build layouts and tweak content directly on the page. There’s no need to guess what changes will look like — what you see is what you get.
Theme Builder
Divi allows users to create global templates for headers, footers, blog posts, product pages, and more. This gives full design control without editing code.
Built-In Responsive Controls
Design settings adapt per device, so you can tweak layouts specifically for mobile, tablet, or desktop — all without writing media queries.
Speed Improvements
Recent performance updates have made WordPress Divi leaner and faster. Static CSS generation, built-in lazy loading, and script deferral contribute to improved loading times.
WooCommerce Modules
For e-commerce users, Divi’s WooCommerce Builder provides drag-and-drop modules for product listings, cart flows, and checkout design — no custom coding required.

What Users Say About WordPress Divi
Divi is often praised for giving non-technical users design superpowers. Freelancers and marketers love how quickly they can go from idea to published layout.
Here’s what users say:
- “I was able to build my entire site without writing a single line of code.”
- “Divi helped me scale my agency by making site building more efficient.”
- “My clients love that they can update their own content visually.”
Critics sometimes mention a learning curve, but once familiar, users consistently rate Divi as one of the most versatile WordPress themes available today.
What WPRiders Says About WordPress Divi
At WPRiders, we’ve worked with WordPress Divi across dozens of projects — from corporate websites and sales funnels to eCommerce stores with advanced functionality.
Here’s what stands out for us:
- Speed of development: Divi helps us turn client concepts into production-ready websites faster than most other themes.
- Client empowerment: We love that clients can make their own updates confidently without breaking layouts.
- Custom flexibility: With a child theme, custom modules, and Divi’s developer-friendly hooks and filters, we can extend Divi far beyond its defaults.
Our technical team appreciates how WordPress Divi offers a balance of structure and freedom. It’s user-friendly for content creators, yet powerful enough for our developers to implement custom features when needed.
Who to Call for WordPress Divi Development
If you’re planning to build your site on WordPress Divi or already have a Divi-powered site that needs expert attention, WPRiders is here to help.
We offer:
- Full site design and development using Divi
- Custom module development and plugin integration
- Performance and mobile optimization for Divi sites
- Ongoing support and troubleshooting
Whether you’re starting from scratch or need expert help refining your existing Divi site, WPRiders brings the technical skill and business insight to make your project a success.

Final Thoughts
WordPress Divi has earned its place as a leading theme in the WordPress ecosystem. Its visual builder, powerful design tools, and regular updates make it a reliable option for businesses, freelancers, and agencies alike.
If you’re looking for a theme that combines flexibility, control, and ease of use — and want a technical partner who understands how to make the most of it — reach out to WPRiders. We’ll help you build a Divi site that doesn’t just look great, but performs flawlessly too.
At WPRiders, we know your website isn’t just a project—it’s part of your business engine ⚙️. That’s why we offer more than just code. From thoughtful WordPress custom development to dependable monthly WordPress maintenance, we’re here to support what matters most. Whether you’re planning a new build with custom WordPress website development 🛠️, looking for a reliable WordPress consultant 🧠, need and Elementor developer,or need ongoing support through our WordPress development service, we’d love to explore how we can work together.
If that sounds like what you need, 👉 Schedule a Free Discovery Call and let’s talk about your next move. We’re always up for a good conversation.