Case Study
PURENNATURAL.COM
Rebuilding Pure n Natural’s E-commerce Website to Boost Sales
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Case Study
Client Industry:
Retail (E-commerce, Physical Goods)
Annual Revenue:
Unknown
Project/Billing Type:
Fixed Price Project
Client Website:
purennatural.com
Company Size:
SMB
Project Timeline:
8 weeks
Overview
Pure n Natural, an online retailer of air purifiers and air cleaners, was experiencing growth and needed a new website to accommodate their expanding business.
The company sought a high-speed e-commerce site with a flexible backend to support their business goals, primarily focused on increasing sales.
Challenges
- Outdated website with limitations in functionality and design
- Lack of intuitive product navigation and comparison features
- Inefficient organization of product categories
- Slow page loading speed impacting user experience and conversions
Results & Benefits
- Enhanced product navigation and comparison through a customized FacetWP plugin
- Improved category organization and menu navigation using UberMenu
- Significant website speed optimization, including caching and lazy loading, leading to improved user experience and sales growth
Our Approach
We began by thoroughly analyzing the existing Pure n Natural website and identifying areas for both functional and design improvements. After discussions and approval of mockups, we rebuilt the website using WooCommerce, aligning it with the business’s sales growth objectives.
To improve the user experience, particularly in product navigation, we customized the FacetWP plugin, allowing buyers to easily filter and compare products. The UberMenu plugin was integrated to optimize the organization of product categories and enhance overall site navigation.
Given the importance of speed for an e-commerce site, we implemented various optimization strategies, including caching parts of the homepage in transients and adding lazy loading for images, significantly improving loading times.
Gallery
Conclusions
By rebuilding the Pure n Natural website, we successfully delivered a fast, flexible, and user-friendly e-commerce platform that not only addressed the client’s needs but also contributed to an increase in sales.
With enhanced product navigation and improved website performance, Pure n Natural is now well-equipped to support their growing business.
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