Case Study
farrerscoffee.co.uk
E-commerce Membership with a focus on Subscription Configurator
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Case Study
Client industry:
E-commerce
Annual revenue:
< $5M
Project/Billing Type:
Custom Development Project
Client website:
farrerscoffee.co.uk
Company Size:
SMB
Project Timeline:
Ongoing
Overview
Farrer’s Coffee is an established English online retailer known for offering a wide variety of coffees and teas.
To enhance their customer experience, they sought to introduce a flexible and user-friendly subscription service, allowing customers to easily customize their coffee deliveries.
The main goal was to develop an intuitive step-by-step configurator for coffee subscriptions, including options for selecting coffee types, configuring personalized bundles, and gifting subscriptions.
Challenges
- Complex Subscription Options
- Dynamic Pricing Scheme
- Gifting Functionality
Results & Benefits
- Streamlined User Experience
- Interactive Subscription Calculator
- Increased Customer Satisfaction
- Efficient Backend Management
Our approach
WPRiders approached the Farrer’s Coffee project with a focus on delivering a highly customizable yet user-friendly subscription service:
Detailed Subscription Flow – We designed a subscription configurator that broke down the process into manageable steps. This guided users through the selection of their coffee type, range, and other preferences one step at a time, ensuring that they were presented with relevant options at each stage.
Interactive Calculator – We integrated an interactive calculator into the configurator. This tool allowed users to choose the number of coffee packs and set the delivery frequency based on their weekly consumption, making the subscription more tailored to their needs.
Gift Subscriptions – To enable gifting, we added a feature allowing customers to gift subscriptions by entering the recipient’s email at checkout. This was implemented using WooCommerce’s Gifting section, enhancing the overall user experience.
Pre-configured Bundles – We provided the backend with the capability to create pre-configured bundles, allowing customers to select pre-made options quickly. These bundles could be customized in terms of the number of bags, brew and grind types, and delivery intervals, simplifying the purchasing process.
Custom Pricing Schemes – We developed a complex pricing model using custom coding and WooCommerce variable products. This allowed for dynamic pricing based on the type and amount of coffee, the configuration of the bundle, and whether it was a gift or a regular subscription.
WooCommerce Integration – The entire process was tightly integrated with WooCommerce, ensuring a seamless flow from product selection to checkout.
Gallery
Conclusions
The development of the coffee subscription configurator for Farrer’s Coffee was a success, delivering a powerful yet simple tool for customers to personalize their coffee delivery experience.
By addressing the challenges of complex options, dynamic pricing, and gifting functionality, WPRiders created a subscription service that is both flexible and easy to use.
The project highlights how WordPress and WooCommerce can be leveraged to meet intricate business needs, proving that even complex ideas can be translated into a smooth, user-friendly experience.
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