Case Study
Chargebee
A leading subscription management and recurring billing platform serving thousands of businesses globally, needed to transform its blog from a static environment into a dynamic, high-performance content hub.
Last Updated: September 30, 2025
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Case Study
Client Industry
FinTech - Subscription Management & Recurring Billing
Annual Revenue
N/A
Project/Billing Type
Fixed
Client Website
Company Size
Enterprise
Project Timeline
1-2 months
Overview
Chargebee, a leading subscription management and recurring billing platform serving thousands of businesses globally, needed to transform its blog from a static environment into a dynamic, high-performance content hub. Their existing infrastructure limited their ability to quickly publish content, iterate on design, and measure content effectiveness—critical capabilities for a company competing in the fast-moving SaaS and FinTech space.
WPRiders was engaged to migrate the blog to WordPress while maintaining enterprise-grade performance, security, and seamless integration with their main website. Our objective was clear: create a flexible content platform that could handle high traffic volumes, maintain exceptional load times, and provide the security standards required for a FinTech company—all while appearing as a native subdomain of their primary site.
The goal wasn’t simply technical migration—it was building a strategic content infrastructure that would enhance marketing capabilities through custom CTA optimization tools, eliminate manual workflows, and provide the agility needed to stay ahead in the competitive subscription economy landscape.
Challenges
- FinTech-grade security hardening to protect against vulnerabilities
- Extreme performance requirements in a content-heavy environment
- Complex proxy server setup to maintain subdomain integration with separate hosting
- Static to dynamic migration requiring architectural transformation
- SEO preservation and enhancement during migration
- Custom marketing automation needs for CTA testing and optimization
- Maintaining brand consistency across multiple domains and platforms
Results & Benefits
- Achieved 95+ Google PageSpeed score with optimized WordPress architecture delivering exceptional performance
- Blog homepage loads in under 1.5 seconds with individual blog pages averaging around 1 second load time
- Implemented enterprise-grade security hardening meeting FinTech industry standards with advanced threat protection and vulnerability mitigation
- Implemented seamless proxy server architecture allowing the blog to live on a separate server while appearing as a native subdomain of the main site
- Reached 90+ SEO score through technical optimization and best practices implementation
- Developed a custom CTA randomization plugin that intelligently rotates calls-to-action and tracks performance metrics, including view counts and click-through rates
- Created a custom automated menu system that dynamically updates navigation based on content hierarchy and business rules
- Empowered marketing team with an intuitive WordPress backend, eliminating developer dependencies for content updates and CTA management
- Established scalable infrastructure capable of handling traffic spikes while maintaining sub-2-second page loads
Our Approach
Our engagement began with comprehensive infrastructure planning and technical discovery, conducting detailed audits of Chargebee’s existing static blog architecture, traffic patterns, security requirements, and content workflows. Understanding the unique constraints of maintaining a blog subdomain that actually lives on separate infrastructure guided our proxy server strategy.
The migration architecture required careful planning to transform static HTML/CSS into a dynamic WordPress environment while actually improving performance metrics. We architected a custom caching strategy utilizing Redis, CDN optimization through Cloudflare, and database query optimization to achieve the demanding sub-1.5-second load times Chargebee required.
Performance optimization became the cornerstone of our technical approach. We implemented advanced image optimization with lazy loading and WebP format delivery, minimized JavaScript execution, eliminated render-blocking resources, and fine-tuned PHP workers and memory allocation. The result: a 95+ PageSpeed score that rivals or exceeds most static sites while maintaining full CMS flexibility.
The proxy server configuration required sophisticated DevOps work to enable seamless subdomain integration. We configured reverse proxy rules, SSL certificate management across environments, and header forwarding to ensure the blog appears native to chargebee.com while actually residing on optimized WordPress hosting infrastructure—providing both performance benefits and architectural flexibility.
Given Chargebee’s FinTech status, security hardening wasn’t optional—it was mission-critical. We implemented multiple security layers, including Web Application Firewall (WAF) configuration, automated vulnerability scanning and patching, IP-based access restrictions for admin areas, two-factor authentication, database encryption, and comprehensive security monitoring with real-time threat detection.
Custom development focused on marketing optimization and automation. Our flagship solution was a custom CTA plugin that randomly rotates calls-to-action across blog posts while tracking detailed analytics—views, impressions, click-through rates, and conversion attribution. This eliminated manual A/B testing workflows and provided data-driven insights into CTA performance.
The automated menu system we developed uses custom logic to dynamically organize navigation based on content categories, featured posts, and business priorities. Marketing teams can set rules and hierarchies without touching code, while the system automatically maintains proper structure and updates as content is published or archived.
Throughout implementation, we maintained SEO excellence through proper 301 redirects, structured data implementation, XML sitemap optimization, and technical SEO best practices. The 90+ SEO score reflects not just migration success, but meaningful improvements in discoverability and search performance.
Gallery
Conclusions
Chargebee.com/blog now operates as a high-performance marketing engine that delivers both technical excellence and marketing agility. The transformation eliminated the constraints of static infrastructure while actually improving load times through expert WordPress optimization—proving that dynamic content management and exceptional performance aren’t mutually exclusive.
WPRiders delivered a comprehensive solution that balances enterprise-grade security with marketing team autonomy. The custom CTA optimization tools provide data-driven insights that directly impact conversion rates, while the automated menu system and intuitive WordPress backend empower content teams to move at the speed of modern marketing.
The result is a scalable, secure platform that meets the demanding standards of FinTech while providing the flexibility and insights needed to compete in the subscription economy. Chargebee now has a blog infrastructure that not only serves today’s content marketing needs but also provides the foundation for continued innovation and growth.
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