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Case Study

Revive Old Posts

Plugin Development and Maintenance for WordPress

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Case Study

Client industry:

Software / Plugin Development

Annual revenue:

Unknown

Project/Billing Type:

Monthly WordPress Development Retainer

Client website:

revive.social

Company Size:

Startup

Project Timeline:

Ongoing

Overview

Revive Old Posts is a popular WordPress plugin designed to help website owners automatically share their content on social media, thereby increasing traffic.

Trusted by over 40,000 users, it is one of the leading social media automation plugins.

The primary objective of this project was to enhance the plugin’s reliability and user experience by fixing bugs, adding new features, and improving overall performance.

Challenges

  • Inconsistent Posting Behavior
  • User Experience Optimization
  • Feature Development
  • Conversion and Retention

Results & Benefits

  • Enhanced Posting Reliability
  • Seamless Social Media Integration
  • Increased Plugin Stability
  • Improved User Retention and Conversion

Our approach

WPRiders approached the Revive Old Posts project with a focus on both short-term fixes and long-term improvements:

QA Testing and Bug Fixing – We began by identifying and fixing existing bugs to prevent inconsistent posting behavior across connected social networks. Regular QA testing was a key component of this process to ensure stability.

Performance Enhancements – We made various improvements to the plugin’s user interface and error-handling mechanisms to create a smoother and more intuitive user experience.

Twitter Authentication – A major new feature was the seamless integration of Twitter authentication, allowing users to connect their accounts effortlessly.

Custom Cron Service – We developed a custom cron service to improve the reliability of the plugin’s scheduling functionality, ensuring that social media posts were consistently published as scheduled.

Towards SaaS – The development of the custom cron service was a step towards transforming the plugin into a more SaaS-like offering, with enhanced reliability and feature sets.

User Retention and Conversion – The goal was to increase user retention and conversion rates by providing a more robust and feature-rich plugin that appeals to both free and PRO users.

Conclusions

The ongoing collaboration with WPRiders has resulted in significant improvements to the Revive Old Posts plugin.

By addressing critical bugs, enhancing user experience, and introducing new features, the plugin has become more reliable and user-friendly.

These improvements have led to increased user satisfaction, higher ratings, and better conversion rates from free to PRO users.

As the plugin continues to evolve, WPRiders remains committed to its long-term success, positioning Revive Old Posts as a top choice for social media automation in the WordPress ecosystem.