CLIENT INDUSTRY: Online music lessons
CLIENT REQUEST: Build a new platform for piano lessons for French-speaking countries
GOAL: Launch a website where students could browse through free or subscription-based piano lessons existing songs, can see free lessons, can buy subscriptions to access all lessons, can buy the lessons for one song only (for lifetime access)
Pianopp.com is an online platform destined for beginners who are passionate about learning how to play the piano. It presents video lessons on how to play different songs and is intended for French-speaking countries.
Our process & implementation
Our work began with an analysis of the niche that helped us create a list of the requirements for the new platform. After this, we have decided to integrate the payments by using WooCommerce. This allowed us to customize the subscriptions as monthly and yearly, as well as to integrate the one-time payments for all the lessons for one song. At the same time, we have added support for listing free lessons.
For marketing and sales purposes, we have integrated MailChimp for newsletter subscriptions on the website. Since the website is intended to French-speaking customers, we have translated it to French. The platform started having sales 3 months after launching it and now they have numerous active subscriptions, as well as one song lifetime purchases.view website