Case Study
PaulReiffer.com
E-commerce Website Redesign and Customization for Improved User Experience and Print Order Facilitation
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Case Study
Client industry:
E-commerce Print on Demand (Photography)
Annual revenue:
< $5M
Project/Billing Type:
Fixed-Price Project
Client website:
PaulReiffer.com
Company Size:
Startup
Project Timeline:
N/A
Overview
Paul Reiffer is a renowned British photographer celebrated for his award-winning landscape, portrait, and commercial photography.
The primary goal of this project was to refresh Paul Reiffer’s website, aligning it with his brand’s aesthetic while enhancing the user experience for those interested in purchasing prints of his work.
The project entailed changing the website’s theme and customizing WooCommerce to support an intuitive and visually appealing online shop.
Challenges
- Outdated Website Design
- Limited E-commerce Functionality
- Content Restructuring Needs
Results & Benefits
- Modern and Aesthetic Website Design
- Enhanced User Experience
- Improved E-commerce Functionality
- Streamlined Content Management
Our approach
The project began with a thorough analysis of the existing website to identify areas for improvement. The client selected a new WordPress theme, which we customized to meet his specific needs. Key actions included:
We tweaked the sitemap and reorganized gallery pages to better showcase the portfolio, emphasizing the visual impact of Paul’s photography.
The online shop was enhanced with features such as custom printing options, advanced product details, and improved image previews with a zoom function, providing a seamless experience for customers purchasing prints.
We developed and tested all new functionalities on a staging site before migrating the final version to the live server, ensuring a smooth transition with no downtime.
Gallery
Conclusions
The collaboration with Paul Reiffer resulted in a transformed website that not only highlights the beauty of his photography but also significantly improves the user experience for online print purchases.
The updated design and enhanced e-commerce features have positioned PaulReiffer.com as a robust platform for showcasing and selling his stunning photographic work, fulfilling the client’s goals for both aesthetics and functionality.
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