Get Time on Your Side

Our 7 Step Process for
Monthly WordPress Retainer

1. A STRATEGIC MASTERPLAN

We always start with a goal for your website and a master plan.

If you are most of our clients, you’ve probably worked with other agencies and freelancers before. You know how confusing it is when your developer(s) are expecting you to tell them what to do. And how frustrating it is when you realize that you have to manage your developer(s)!

You are also probably tired of hasty fixes.

We believe in building on solid foundations. That’s why we start by analyzing WHAT IS now, by learning from you WHERE ARE YOU GOING, and then working to compile a Master Plan and a Strategic Roadmap that will take you there.

For a solid Master Plan, we recommend including the following items:

  • What is the status of the current website: we review the theme, the plugins, and the quality of the code.
  • We establish our communication channels.
  • We agree upon the development calendar: on which week-days are we going to do the development so that your team can keep up with the process
  • We agree upon the frequency and the agenda of the weekly meetings
  • We document the entire Development & Communication Process so that everyone knows exactly what to expect.

The Master Plan ensures we are meeting your expectations, but it also ensures we are developing a better performing website.

Revive Old Posts
Revive Old Posts
Strategic improvements and maintenance for one of the most popular WordPress social media scheduling plugin
See full case study
BuyByeSupply
BuyByeSupply
An online B2B marketplace intended to facilitate the buying and selling of raw material remnants from the cosmetic and personal care industry
See full case study
paulreiffer.com
paulreiffer.com
A next-level photography portfolio to showcase and sell Paul Reiffer's work through WooCommerce. Advanced print preview and custom order options make it easy to do business through visual art.
See full case study

2. PLUGIN CLEANSING

When we see 30 or more plugins on a website, that’s usually a red flag.

Websites that have so many plugins are usually slow, unstable and hard to maintain.

We start by creating an inventory of all the plugins and we check what is the purpose of every plugin.

Then we clean the plugins by removing unused ones and by replacing the bad performing with better alternatives. Or sometimes we even write a custom plugin that would replace other 3-4 plugins, but without the added overhead.

This ensures your website very lightweight, but it also contributes to a more solid foundation for your web platform.

Selling the Couch
Selling the Couch
A membership-based directory for mental health practitioners meant for interchanging professional experience
See full case study
DaoPay
DaoPay
Custom development of a plugin that integrates WooCommerce with the DaoPay payment gateway, including various configuration settings and security options
See full case study
inboxads.com
inboxads.com
Newsletter monetization plugin integrated with the most popular newsletter plugins and connected via API with the native monetization platform
See full case study

3. WEEKLY PLANNING MEETING

We believe in momentum. Our Weekly Planning Meeting is the tool for creating and maintaining the development momentum.

This is a short 45 to 60 minutes meeting, where we discuss:

  • what has been done during the last week
  • talk about any impediments there might be
  • discuss and plan the tasks for the next week

On the weekly meeting, you will have the chance to talk directly to your entire team: your Outsourced CTO, your developer(s), your tester.

To manage the tasks, we use a Kanban based Agile process with the following columns:

  • Unprocessed – the new issues should go here and then they are processed by our teams during the Weekly meeting
  • Postponed – the items which we have processed and decided to postpone
  • Planned for this week – the items planned to be worked on this week
  • Coding – the developer is working on these
  • Testing – WPRiders tester is testing and confirming
  • Under Client review on staging/live – these are the tasks that have been finished by WPRiders team, deployed to a staging server (or in some cases to live) and are waiting for final Client’s confirmation
  • Done – deployed & closed

This is how we ensure the project is on track and that both teams are on the same page.

farrerscoffee.co.uk
farrerscoffee.co.uk
E-commerce site offering customers a flexible and user-friendly way to configure coffee subscriptions via a custom-made configurator flow.
See full case study
fbparts.com
fbparts.com
Custom development for improving the flow of the process of returning car parts by simplifying and making it completely automated.
See full case study
jobaltor.com
jobaltor.com
An online HR marketplace where recruiters can sell multiple services, integrated with advanced search filters and profile creation option for specialists and job applicants.
See full case study

4. PROJECT OPTIMIZATION by YOUR OUTSOURCED CTO

Every team working on a WordPress Monthly Retainer has an allocated Outsourced CTO.

He is the one who’s leading the development team and ensures the success of your business. The CTO performs some critical thinking rooted in experience and business sense that helps solve problems and maximize efficiencies that you, as a non-technical business owner wouldn’t have thought about. He/she is managing all of the technical aspects that go on in the background and then he/she communicates it to you in a language that you understand.

During the Weekly Planning Meetings and throughout the project, the Outsourced CTO optimizes the project and ensures the choices that are being made would move your business towards your goals. He or she converts our conversations into meaningful steps and provides advice about various technical choices that impact business results.

The Outsourced CTO essentially anticipates problems even before they happen.

pianopp.com
pianopp.com
An online platform with free and subscription-based piano courses for beginners, integrated with WooCommerce and PayPal.
See full case study
comingofagenow.org
comingofagenow.org
Multiple fixes and improvements for a museum website from New York that included cleaning the code, optimizing the website structure and maintenance services.
See full case study
kugelschreiber-express-service.de
kugelschreiber-express-service.de
A customized back-end system for a large number of products that include several options each and corresponding variation prices which have to be modified in bulk and as automated as possible.
See full case study

5. DEVELOPMENT & TESTING ON STAGING SITE

Our senior developer(s) work on the tasks that are planned for this week. We ensure our code is of high quality, by following the WordPress coding standards as well as by using automated tools that double-check the quality and security of the code. This ensures the code is robust and well-written.

Once finished and tested on their computer, the developer would deploy the tasks to a staging site (a clone copy of the live site) so that the Q&A engineer could check it.

As part of the testing, the Q&A engineer would check the task so it works as it has been outlined by the Outsourced CTO. But it will also verify the task on Chrom, Safari, Firefox and Edge plus 2 mobile devices. This ensures that the finished tasks work fine across all major browsers and mobile devices.

Askademic.com
Askademic.com
A complex e-learning platform intended to link students and teachers for homework help and online courses, with advanced LMS features, virtual classroom options and payments customizations.
See full case study
theboardbar.com
theboardbar.com
The client has two distinct websites running WooCommerce bookings. The goal of the project was to synchronize the bookings between the two websites in real-time.
See full case study
dinarsexchange.com
dinarsexchange.com
Create a custom checkout process for an online currency exchange company. The checkout works both for buying as well as selling currency.
See full case study

6. CLIENT APPROVAL ON STAGING SITE

Your team has a chance to check the finished features before those are rolled out to the live website. This step is optional for some clients.

readytorentbc.org
readytorentbc.org
A great example of workflow enhancement through customizing WooCommerce for registering new people to courses from the real estate field.
See full case study
xeroom.com
xeroom.com
Custom development for the Xeroom plugin that links the two most popular systems for e-commerce and accounting: WooCommerce and Xero.

See full case study
beautycoach.com
beautycoach.com
A subscription-based platform with customized membership options that open access to beauty video tutorials depending on the chosen subscription type.
See full case study

7. LIVE TESTING AND HANDOVER

Once the task has been approved on the staging, we deploy it to the live website. Our Q&A engineer will check the task again, to ensure it meets the highest standards.

This process is an ongoing conversation. Your competitors will keep improving their websites, so you should too work to optimize and adjust it continuously.